SEO helps a site to rank organically in the search engines by adopting various strategies for making a site popular on the World Wide Web. On the other hand, PPC is a paid channel which helps a site to rank inorganically on the search engines.
SEO is a long term strategy while PPC gives you instant results and conversions.
The below infographic compares search engine optimization with pay per click.
The below infographic compares search engine optimization with pay per click.
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| (Infographic credit:- Killerinfographics) |
